The nice thing
about living in Las Vegas is that eventually, everyone you’ve ever known
comes through here. The bad thing about living in Las Vegas is that
everyone you ever knew . . . ah, but this is a positive story.
The other day an old
friend who was visiting asked me about the Internet and my online
experiences. He’s a long time marketing pro with a very niche business,
now retired.
He’d never done much online, so he asked me how it all worked.
Well, sorry, but that would take more than a Starbucks visit to
explain.
So I told him a story that got him laughing, which I’ll share
with you too. Then we did a little experiment, right from Starbucks,
which I think you’ll get a kick out of as well, especially when you can
duplicate this yourself one day.
First, the story:
It was a rainy Saturday
and my plans for the weekend had been canceled and I was bored. You know
how boring Las Vegas can be, right?
I looked at my “To do”
list and realized that I’d been procrastinating. So, you might think I’d
go to work on that list. Not so fast. I had another idea, which
ultimately proved once again, the power of the Internet. But more on
that in a minute.
I decided to start an online group for people
who’ve been accused of being procrastinators but wanted to prove that
they are not procrastinators. Silly, right? yup. Eventually profitable?
I’ll show you.
I am no online techie. I learned to create simple
web pages and blog pages, which are now easier than ever and with no
technical skill. So, I decided to play around with my idea.
I wrote a special report
page for “Procrastinators Anonymous.” This was designed as a humorous
piece and thankfully, according to most reports, it proved to be just
that, from chuckles to LOL.
I wrote a silly piece that since a true
procrastinator would never join such an organization, the provisional
memberships were always terminated within 24 hours by the Chairman Of
The Bored.
This termination letter (suitable for framing next to the
certificate) was proof that anyone actually joining couldn’t be a
procrastinator, thus proving to all who’ve ever accused them of same
that they were wrong, etc.
Well, this is all just goofy right? Right. But,
and here’s the lesson and maybe even for you an AHA. I sold this thing.
Sure, for only $7.00, but people were not only paying for it, they were
buying memberships to send to friends, etc, too. Now I didn’t make any
huge money from this, but it was fun.
Then later I realized
that I could give these memberships away and ask those who got theirs to
let their friends know about it too. This “silly idea” built my online
mailing list considerably, added new customers for other products and
services who, in turn, told others, and so forth.
Your Profit And Power
That’s the power of
digital products and that’s why I encourage anyone with any kind of
business to learn and understand the basics of creating your own online
promotions to products or market other people’s products as affiliates
and earn a commission. A digital product, also known as an information product, may
be nothing more than an email with a commercial purpose, a zero cost
special report or a multi-part paid training program.
When I got the rights
back to my book, “How To Take No For An Answer And Still Succeed,” I
turned it into a digital product and sold more copies at a higher price
than the publisher ever did with the printed copy.
But people feel stuck
sometimes, and that’s understandable, so did I early on. So I developed a
course for you so that you can go from making better emails to writing
an ebook.
They hype is that it’s all so “easy.” Well, and let's tell it
like it is, it’s not that easy, but it’s a lot less complicated than
what I had to learn 6 years ago.
Here’s another quick example of you having
the power of digital products.
I was able to demonstrate this for my
non-Internet savvy friend at Starbucks. I said I would take him out for a
nice dinner but that I would get the money from a quick online
promotion. I took three popular products and knocked down the price by
$100 for each one of them. So, two of the products were now $47 each and
one was $97. A great deal and savings for anyone interested, right?
I sent an email to my
list promoting this special for one day only. You may have seen this. By
that evening there was enough response to use that money for a very
nice dinner for three of us.
That’s the power of digital. While there’s
time involved in creating anything, you can promote and market online
quickly. Since I have no production costs on my digital products, I can
literally give them away, though I don’t recommend that. People
frequently don’t respect the F_R_E_E product and I do that solely to
build my mailing list.
So, if you’d like to know how to create your own
digital products and promotion, I’m going to discount this
6-week program for you.NOTICE this discounted price may be discontinued without notice.
Find the information on your discount for my 6-part digital product creation course by clicking
here.
How To Create Digital Cash
A free special report
How Anyone Can Create Digital Products
A free special report
How Anyone Can Create Digital Products
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